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Reach 180,000 socially conscious readers who are looking for your product by advertising in VegNews Magazine. Helping our readers to make intelligent buying decisions and support companies that support their lifestyle has always been our mission. We do this by promoting products and services that encourage a healthier, cleaner and more compassionate world. We want to promote your company!

Why VegNews?
VegNews is the premier lifestyle magazine serving the North American vegetarian market. With more than 180,000 readers and steadily growing, VegNews covers your desired market and generates the response you desire. Our publication schedule maximizes your ad's exposure to the people most likely to patronize your business. Our competitively priced display advertising is the best in the industry. Can you afford to not advertise in VegNews?

Our Audience
With more than 18 million vegetarians in the United States and several million more interested in a plant-based diet, VegNews reaches a core market of people who are very loyal to companies supportive of their lifestyle. Our readers are highly educated, motivated and willing to go the extra mile to have their needs met.

Distribution
VegNews is distributed through subscriptions as well as in natural food stores, restaurants, bookstores, cafés and other similar venues throughout the United States and Southern Canada. VegNews is the only publication distributed by local and regional vegetarian societies in cities large and small all over North America. Finally, the magazine is promoted at every major vegetarian-related event throughout the year.

Because VegNews is such a unique publication, readers keep the magazine far beyond its publication cycle, thus ensuring advertisers a long and active shelf life. Our offices are constantly getting calls from readers who have lost or misplaced their issues and want a replacement or wish to purchase back issues!

 
ADVERTISING RATES
         
  PUBLICATION SPECS      
  Heavy Matte Cover / 108 pages / Perfect Bound / Trim Size = 8.625 x 10.875
         
      save 10% save 20%
  FULL COLOR 1 issue 3 issues 6 issues
  Full Page 
  8.625 x 10.875 2199 1979 1759
Page 4–10 2499 2249 1999
  Inside Back Cover 2899 2609 2319
  Inside Front Cover 3099 2789 2479
Page 3 3099 2789 2479
  Back Cover 3599 3239 2879
  Double Page Spread      
  17.25 x 10.875 3599 3239 2879
  Inside Front Cover 4999 4499 3999
  Book Ends      
  1/3 Page + 2/3 Page
(across two pages)
2299 2069 1839
  2/3 Page      
  4.875 x 9.25 1499 1359 1199
  1/3 Page      
  2.25 x 9.25 or 4.875 x 4.5 899 809 719
  1/6 Page      
2.25 x 4.5 499 449 399
  Marketplace      
2.25 x 2.875 259 233 207
         
  BLACK & WHITE 1 issue 3 issues 6 issues
  Marketplace      
  2.25 x 2.875 175 158 140
         

NOTES
All dimensions are width by height.
No charge for bleeds on full page ads or double page spreads.
10% up-charge for specific placement requests.
Rates reflect the per-issue cost.
All advertised products or services should be of pure vegetarian nature.

 
ADVERTISING SIZES
 
CLOSING & ISSUANCE DATES
  2008 Space Deadline Art Deadline Issuance Date
  January+February October 15 October 22 January 1
  March+April December 10 December 17 March 1
  May+June February 11 February 18 May 1
  July+August April 14 April 21 July 1
  September+October June 16 June 23 September 1
  November+December August 11 August 18 November 1
 
CIRCULATION
 

Readers: 180,000
Circulation: 60,000

Distribution Outlets Include

Paid Subscriptions (including acquired Vegetarian Baby & Child Magazine subscribers and Nosh Magazine subscribers)
Natural food stores, restaurants, cafés & bookstores
Vegetarian Organizations
Local & National Events
Sample Issue Requests
Natural Product Companies
Industry Leaders & Journalists
US Public & University Libraries

Geographic Breakdown
• New England (CT, MA, ME, NH, RI, VT): 11%
• Middle Atlantic (NJ, NY, PA): 21%
• East North Central (IL, IN, MI, OH, WI): 8%
• West North Central (IA, KS, MN, MO, ND, NE, SD): 2%
• South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV): 9%
• East South Central (AL, KY, MS, TN): 2%
• West South Central (AR, LA, OK, TX): 4%
• Mountain (AZ, CO, ID, MT, NM, NV, UT, WY): 4%
• Pacific (AK, CA, HI, OR, WA): 36%
• Canada and Overseas: 3%

 
 
 
 
 
CREATIVE SERVICES
We partner with a professional design agency who offers VegNews Magazine advertisers high-quality, effective design work at very affordable pricing. Included in the price is pre-production proofs, an electronic copy of the ad on CD, and a hard copy printout. Please contact your sales representative for an instant quote.
 
PRODUCTION SPECS
We request that advertisers submit artwork in digital form. Acceptable file formats include high-resolution PDF (preferred), TIFF, or EPS images (300 dpi). Images within the ad should be at least 300 dpi and grayscaled (black and white ads) or CMYK (full-color ads). If reserving a double-page spread, please send each page separately as a PDF. If reserving a full-page ad or a double page spread, be sure to include a 1/4-inch bleed around the trim size. No live text should be within one inch of that trim size. Artwork should be sent electronically to art@vegnews.com or on disk (CD ROM or 100 MB ZIP for Macintosh) to our offices in San Francisco by the published artwork deadline. If sending a disk, please include a hard copy print. We will confirm receipt of your ad immediately.

Need some assistance designing your ad or submitting it in accordance with our production specs? We're here to help! Call or email our advertising department with your questions.
 
CONTACT INFORMATION

Contact us with any questions or to reserve your space today!

Western US Ad Sales Representative
Laurie Bradley
p 503-293-NEWS (6397)
f 503-892-8947
lbradley@vegnews.com

Eastern US Ad Sales Representative
Jill Petzke
p 715-723-6319
f 715-720-6885
jpetzke@vegnews.com

International Sales Representative
Colleen Holland
PO Box 320130
San Francisco, CA 94132
p 415-665-NEWS (6397)
f 415-665-6398
cholland@vegnews.com

Classified Ad Sales Representative
Jenny Diaz
PO Box 320130
San Francisco, CA 94132
p 415-665-NEWS (6397)
f 415-665-6398
jdiaz@vegnews.com


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