News

Leonardo DiCaprio Invests in Vegan Brand Beyond Meat

The mega-celebrity puts his money where his mouth is in an effort to advance the future of plant-based meat.

Beyond Meat announced this week that actor Leonardo DiCaprio has made an investment for an undisclosed amount in the vegan brand. “I am thrilled to officially welcome Leonardo DiCaprio to the Beyond Meat family,” Beyond Meat CEO Ethan Brown said. “His investment and role as an advocate reflects a shared vision that meat made directly from plants, like our Beyond Burger, has enormous benefits for human health, the climate, natural resources, and animal welfare.” DiCaprio is an environmental advocate who uses his celebrity status to bring awareness to the negative environmental impact of animal agriculture. “Livestock production is a major contributor to carbon emissions,” DiCaprio said. “Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate.” Brown revealed that DiCaprio was involved in the initial development of the company’s popular Beyond Burger—which launched in the meat department of a Colorado Whole Foods Market last year and is currently available at more than 2,500 grocery stores and restaurants nationwide, including chain eatery TGI Fridays.

More News

Vegan Senator Cory Booker Launches Podcast

The senator launched his Lift Every Voice podcast on Martin Luther King, Jr. Day to elevate the voices of activists fighting for social justice.
Read More »

Danone Shuts Down its Milk Business in India

The French company—which recently acquired plant-based brands Silk, So Delicious, and Vega—discontinued its non-profitable dairy line in India to focus on more nutritional products.
Read More »

Will Algae Be the Hottest New Plant-Based Protein?

San Diego scientists believe a strain of wild algae will be a sustainable way to feed plant-based protein to the growing global population.
Read More »

Miyoko's Kitchen Debuts Three Vegan Pub Cheeses

The artisanal vegan cheese brand is stepping into the new year with new packaging and a line of new flavors.
Read More »

Ben & Jerry's Debuts Two New Vegan Ice Cream Flavors

Non-dairy pints now comprise 20 percent of the iconic ice cream brand's products thanks to the addition of two vegan versions of fan-favorite flavors.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »