Kat Von D Debuts 10th Anniversary Vegan Beauty Line

The animal activist launched a limited-edition, golden-hued vegan makeup collection inspired by her mother, husband, and other muses.

Kat Von D Beauty is marking its 10th anniversary with the debut of a golden-hued vegan collection of products for eyes, lips, and face. The collection—which was released May 5th online and quickly sold out—is now available at Sephora stores nationwide. Von D created the limited-edition line as a tribute to her muses, which include her mother and her partner Leafar Seyer (born Rafael Reyes). “I wanted to tell the story of Kat Von D Beauty through 10 of my modern-day muses,” Von D said. “These 10 muses have blessed me with so much inspiration, not just with their surface beauty, but for what they contribute to the world through their art.” The names of all the muses are on the collection’s eyeshadow palette, which also features original artwork by Von D. The complete line of products includes: Tattoo Liner in Trooper Black ($20), Studded Kiss Crème Lipstick in Sante Sangre ($19), Everlasting Glimmer Veil in Gold Skool ($22), Metal Crush Highlighter in Gold Skool ($30), Eyeshadow Palette ($52), Makeup Brush Collection ($125), Train Case ($150), and an autographed set ($348), which includes the entire 10th anniversary collection. Von D, who is pregnant with her first child, recently announced plans to raise her baby vegan, and will soon wed Seyer in a vegan celebration with a focus on fundraising for animal-rights organization Animal Equality.

More News

Vegan Egg Just Scramble Expands to Washington DC

Food technology startup JUST expands its vegan mung bean-based scrambled egg replacer to Equinox, the second restaurant to offer the innovative product in the United States.
Read More »

Cultured Koji Dog Food Has More Protein Than Steak

An independent study found that new clean-meat startup Wild Earth's fungus-based companion animal foods contain 45-percent protein by weight—compared to only 24-percent found in steak.
Read More »

Vegan Narwhal Ice Cream Debuts for Summer

Ottawa ice cream shop Little Jo Berry's honors the "unicorn of the sea" with a blue-hued, horned, and totally vegan frozen treat.
Read More »

New Vegan Grocery Store Opens in North Carolina

In addition to a variety of grocery items, Wilmington's new store UpBeet Market features a vegan jerky tower, beer-filling station, and a variety of dairy-free cheeses.
Read More »

800 Sets of Vegan Frosting Sell in 10 Minutes on QVC

Home-shoppers snatch up Dollop Gourmet's vegan frostings made by Cupcake Wars winner and author Heather Saffer.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »