News

Lunchables Inventor Starts Plant-Based Meat Company

Rody Hawkins is turning his expertise toward new company Improved Nature to develop plant-based beef, chicken, and pork.

Self-proclaimed “meat scientist” Richard “Rody” Hawkins recently founded vegan meat company Improved Nature. After inventing Lunchables in 1986, Hawkins worked to extend the shelf life of processed-meat product Slim Jim. His new company, however, creates vegan products—including Pork-Free Cutlets, Beef-Free Country-Fried Steak, BBQ Boneless Chicken-Free Wings—using a proprietary technology that produces meat-like fibers using only soy and purified water. “We now have a way to be 20 times more efficient than animal agriculture,” Hawkins said during a recent conference. “Right now, it takes about five pounds of soy meal to make one pound of pork. We’re taking one pound of soy protein and making five pounds of plant-based meat.” Last year, the company invested $3 million in its first production facility in North Carolina—the second largest pork-producing state in the country.

More News

Vegan Senator Cory Booker Launches Podcast

The senator launched his Lift Every Voice podcast on Martin Luther King, Jr. Day to elevate the voices of activists fighting for social justice.
Read More »

Danone Shuts Down its Milk Business in India

The French company—which recently acquired plant-based brands Silk, So Delicious, and Vega—discontinued its non-profitable dairy line in India to focus on more nutritional products.
Read More »

Will Algae Be the Hottest New Plant-Based Protein?

San Diego scientists believe a strain of wild algae will be a sustainable way to feed plant-based protein to the growing global population.
Read More »

Miyoko's Kitchen Debuts Three Vegan Pub Cheeses

The artisanal vegan cheese brand is stepping into the new year with new packaging and a line of new flavors.
Read More »

Ben & Jerry's Debuts Two New Vegan Ice Cream Flavors

Non-dairy pints now comprise 20 percent of the iconic ice cream brand's products thanks to the addition of two vegan versions of fan-favorite flavors.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »