News

Vegan Pie Filling Sales Spike by 357 Percent

New data shows that consumers are increasingly flocking to plant-based Thanksgiving foods.

Data revealed this week by media outlet Foodnavigator USA shows that sales of vegan pie filling increased by 357 percent in the three weeks leading to Thanksgiving last year. The data was collected by research firm The Nielsen Company, which revealed increased sales in various categories of plant-based foods. Nielsen found that sales of vegan salad toppings were up by 393 percent, and sales of vegan bread and stuffing rose by 179 percent in that time period. In the week before Thanksgiving last year, sales of Brussels sprouts totaled $4.3 million, while sales of kale came in at $4 million, with consumers buying 483,000 pounds of fresh pumpkin and 17 million pounds of fresh cranberries. Overall, in 2016, Nielsen found that 39 percent of consumers chose to exclude meat from their Thanksgiving tables. Nielsen’s data is consistent with current trends predicted by other research firms, including last month’s report compiled by market analyst firm Baum + Whiteman that named plant-based foods the mega-trend to watch in 2018.

More News

Brothers Row Across Atlantic to Dispel Vegan Myths

Jude Massey and Greg Bailey are currently in the middle of the Atlantic ocean, rowing for hours and eating only plant-based meals to show that animal products are not necessary for extreme athletic abilities.
Read More »

Stand-Up Comic Adam Sank Goes Vegan for the Animals

The funnyman credits documentary What the Health for pushing him from vegetarianism to veganism.
Read More »

Cargill Invests in Plant-Based Protein

The animal agriculture feed supplier joins PURIS—the largest pea-protein producer in North America—in its mission to create sustainable plant-based foods.
Read More »

Muay Thai Fighter to Open Vegan Bakery in NYC

Vegan chef Watt Sriboonruang's Rawsome Bakery will land on Orchard Street in Manhattan—further veganizing a street occupied by vegan apparel company MooShoes and vegan store Orchard Grocer.
Read More »

Vegan Brand Breaks Indiegogo's Crowdfunding Record

Vegan meal shake startup Bear Brands raised more than $65,000 from 250 backers in the first day of its crowdfunding campaign.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »