News

Vegan Pie Filling Sales Spike by 357 Percent

New data shows that consumers are increasingly flocking to plant-based Thanksgiving foods.

Data revealed this week by media outlet Foodnavigator USA shows that sales of vegan pie filling increased by 357 percent in the three weeks leading to Thanksgiving last year. The data was collected by research firm The Nielsen Company, which revealed increased sales in various categories of plant-based foods. Nielsen found that sales of vegan salad toppings were up by 393 percent, and sales of vegan bread and stuffing rose by 179 percent in that time period. In the week before Thanksgiving last year, sales of Brussels sprouts totaled $4.3 million, while sales of kale came in at $4 million, with consumers buying 483,000 pounds of fresh pumpkin and 17 million pounds of fresh cranberries. Overall, in 2016, Nielsen found that 39 percent of consumers chose to exclude meat from their Thanksgiving tables. Nielsen’s data is consistent with current trends predicted by other research firms, including last month’s report compiled by market analyst firm Baum + Whiteman that named plant-based foods the mega-trend to watch in 2018.

More News

Evanna Lynch Suffers Animal Testing to Promote Veganism

The vegan Harry Potter actress simulates skin-burning and eye-irritation tests routinely conducted on animals to urge fans to buy vegan beauty products.
Read More »

Vegan Singer Advances to American Idol Finals

Fans voted 18-year-old Catie Turner into the top 10 finalists of singing competition American Idol.
Read More »

Vegan Completes London Marathon to Raise Funds for Dogs

Vegan ultrarunner Adrian Irimiea ran the event after a stray dog helped him place third in a marathon in Romania.
Read More »

Grey's Anatomy's Ellen Pompeo Visits Doctor, Goes Vegan

The actress and her entire family no longer consume animal products after learning about the health benefits of a plant-based diet.
Read More »

Moby Sells 100 Musical Instruments to Help Vegan Doctors

The vegan activist has opened an online shop for his prized music equipment to raise funds in support of vegan medical group Physicians Committee for Responsible Medicine.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »