News

The New Yorker Recounts the History of Tofurky

The acclaimed publication spotlights the 22-year legacy of the vegan holiday roast in time for Thanksgiving.

A recent feature published by media outlet The New Yorker outlined the serendipitous history of the Tofurky holiday roast. “In its 22-year history,” writer Jonathan Kauffman stated, “that plump, beige creation—honeydew-like in weight and circumference, filled with a cylindrical core of wild-rice stuffing whose flavor is not significantly different from its chewy, tofu-and-gluten shell—has become a requisite part of vegetarian-friendly Thanksgiving tables from San Francisco to Kalamazoo.” Kauffman explained that Tofurky founder Seth Tibbott—who was interested in taking tempeh mainstream in the 1970s—met couple Hans and Rhonda Wrobel, who were making a tofu-based Thanksgiving roast in small batches. After Tibbott accidentally created a tempeh burger that tasted like Thanksgiving dinner thanks to the cranberries and wild rice he used in the recipe, Tibbott partnered with the Wrobels to create a feast that featured his failed burger (in the form of tempeh-based drummettes), which he sold alongside the Wrobles’ tofu roast under the company Turtle Island Foods. “The first frozen Tofurky meal,” Kauffman wrote, “priced at $30, was a hard sell with retailers and a mad success with the customers who managed to find it.” After more than two decades—and some tweaks to the original product—this year, the company is readying to sell its 5 millionth Tofurky roast.

More News

Tesco Sells 2.5 Million Vegan Meals in 20 Weeks

The supermarket chain more than doubled its sales projections of new vegan line Wicked Healthy.
Read More »

Nevada Steakhouse Debuts Vegan Menu

Hank's Fine Steaks & Martinis added a separate menu with plant-based cauliflower steaks, stuffed eggplant, and two decadent desserts.
Read More »

Aussie Pub Creates Vegan Filet-O-Fish

Eatery Two-Bit Villains now hosts weekly vegan pub nights complete with plant-based popcorn chicken, nachos, and a vegan version of the popular fish-based sandwich.
Read More »

Friday's "Felicia" Opens Vegan Version of Chipotle

Actress-turned-vegan-chef Angela Means Kaaya to re-open Jackfruit Cafe—which she previously operated out of a doughnut shop—this summer.
Read More »

Meaty Vegan Shop Sister Seitan Opens in UK

New woman-owned restaurant Sister Seitan is slinging vegan chicken burgers and mac and cheese in Kent.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »