Dole Creates Star Wars-Themed Blue Vegan Smoothie

Food company Dole recently created a blue vegan smoothie inspired by Star Wars entitled “Tatooine Blue Milk.” The beverage is made with coconut milk, bananas, maple syrup, ice cubes, and (specifically) vegan blue food coloring. The company describes the drink as “an original vegan beverage inspired by the blue milk scene introduced in Star Wars: A New Hope.” Additionally, Dole partnered with Disney—the studio behind the new Star Wars movie—to print images from the film on its packs of lettuce and other produce items. “I know it seems like a disconnect to have Star Wars on fruits and vegetables,” Dole communications manager Bill Goldfield said, “but because of the draw that Star Wars has, we saw this as a great opportunity to attract both the parents and kids who have an affinity for that franchise. There’s an opportunity with Star Wars to really help parents get their kids to eat better. We know that kids and parents always have this fight, and it’s nice for them to be on the same side for once.”