News

Dole Creates Star Wars-Themed Blue Vegan Smoothie

Fruit and vegetable brand Dole draws inspiration from Star Wars' Millennium Falcon for its new, and very blue, coconut milk-based vegan smoothie.

Food company Dole recently created a blue vegan smoothie inspired by Star Wars entitled “Tatooine Blue Milk.” The beverage is made with coconut milk, bananas, maple syrup, ice cubes, and (specifically) vegan blue food coloring. The company describes the drink as “an original vegan beverage inspired by the blue milk scene introduced in Star Wars: A New Hope.” Additionally, Dole partnered with Disney—the studio behind the new Star Wars movie—to print images from the film on its packs of lettuce and other produce items. “I know it seems like a disconnect to have Star Wars on fruits and vegetables,” Dole communications manager Bill Goldfield said, “but because of the draw that Star Wars has, we saw this as a great opportunity to attract both the parents and kids who have an affinity for that franchise. There’s an opportunity with Star Wars to really help parents get their kids to eat better. We know that kids and parents always have this fight, and it’s nice for them to be on the same side for once.”

More News

Beyond Meat to Debut Beyond Breakfast Sausages

The company behind the Beyond Burger will debut plant-based breakfast patties this fall.
Read More »

World's First Vegan Chicken Shop Opens Convenience Store

London's Temple of Seitan opened café and convenience store Temple Goods in Hackney Downs Studios, where an all-vegan market takes place every Saturday.
Read More »

Vegan Coffee Shop Thrives in "Steak Country"

Amateur Coffee's vegan drinks, milks, and waffles are luring curious customers in meat-centric Omaha, Nebraska.
Read More »

Vegan French Macaron Shop Opens in New Orleans

New dessert shop Mac and Moon sells "Karmacarons," rolled vegan ice cream, chocolate-covered strawberries, and fresh fruit tarts.
Read More »

Impossible Burger is Now Certified Kosher

The Orthodox Union deemed the plant-based patty kosher, broadening Impossible Burger's customer base to include those with religious dietary restrictions.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »