News

Beyond Meat Debuts Vegan Beyond Sausage

The company behind the game-changing plant-based Beyond Burger is set to revolutionize the pork industry with its newest meat-like vegan product.

Vegan food company Beyond Meat debuted its newest product, Beyond Sausage, today at the vegan burger bar inside a Boulder, CO Whole Foods Market. The new vegan sausage—which will be available in bratwurst, hot Italian, and sweet Italian flavors—has been in development for one year. The company recreated the texture and flavor of traditional pork sausages using rice, peas, fava beans, coconut oil, paprika, and beets. To mimic the distinctive snap of sausage casing, Beyond Meat used algae-derived alginate. “This is part of the continuum for us,” Beyond Meat CEO Ethan Brown told Fortune. “It’s really been a mantra for us that we want to relentlessly and rapidly innovate. We just always want our product to be indistinguishable. This is one I felt we could get closer to the animal equivalent than other categories.” Beyond Meat debuted its increasingly popular vegan Beyond Burger in a similar way in 2016—in the meat department of the same Whole Foods Market in Boulder, CO—before expanding to more than 5,000 points of distribution earlier this year. Beyond Meat, which recently received $55 million in capital funding, some of which came from meat company Tyson Foods, will announce its plan to expand distribution of Beyond Sausage to other cities in January.

More News

Team Canada Wears All-Vegan Uniforms at Olympics

Animal-rights activists praise apparel brand Hudson's Bay Company for outfitting this year's Olympians in animal-free outwear.
Read More »

Photographer Creates the Most Vegan Proposal Ever

Popping the question with the help of an avocado is gaining traction thanks to Amsterdam food stylist Colette Dike.
Read More »

Tyson to Launch Plant-Based Meal Bowls

The meat company is disrupting itself to stay competitive as consumer habits shift toward animal-free foods.
Read More »

Pregnant Sisters Launch Vegan Dessert Sushi Brand

Vegan Rice Krispies Treats stand-in for sushi rice, and gelatin-free candies replace fish in creations made by sisters Kasia Mierzejewska and Emilia Augustyn for their allergen-free brand Sweet Sushi Factory.
Read More »

PG Tips Creates New Tea Aimed at Vegan Consumers

The nearly 90-year-old tea brand formulated a new blend that pairs perfectly with plant-based milk.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »