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New Nike Commercial Promotes Plant-Based Diet

NBA player Kyrie Irving credits his plant-based diet for his phenomenal dribbling skills in a new Nike advertisement.

Professional basketball player Kyrie Irving of top Eastern Conference team Boston Celtics promoted a plant-based diet in a new Nike commercial. The advertisement featured a number of athletes and focused on Irving, who dribbled a ball with background music provided by the Boston Philharmonic. During the closing scene of the one-minute commercial, football player Rob Gronkowski of the New England Patriots asked Irving how he dribbled so fast. “Simple,” Irving responded. “Plant-based diet.” While the shoe line promoted in the commercial is not vegan, Irving—an early contender for the coveted MVP title in 2018—has praised his newly adopted plant-based diet in recent months. “I mean,” Irving told sports media outlet Bleacher Report in November, “I'm not eating a whole bunch of animals anymore. Once you become awake, you don't see that stuff anymore.” A growing number of professional athletes—including fellow professional basketball players Damian Lillard, Jahlil Okafor, Wilson Chandler, and JaVale McGee—have adopted a plant-based diet to boost their performance and longevity on the court.

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CEO Confident McDonald's Will Sell Vegan Beyond Burger

Beyond Meat's Ethan Brown says it's only a matter of time before the company's plant-based Beyond Burgers arrives at chains such as McDonald's, Burger King, and Wendy's.
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Vegan Greased Pole Doughnut Debuts to Lure Eagles Fans

Vegan shop Dottie's Donuts gives Philadelphia Eagles fans a greasy pole to climb before the Super Bowl.
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Vegan Actress Sparks Tempeh Bacon Frenzy at Whole Foods

Tabitha Brown's viral video about the TTLA—a vegan BLT sandwich that the actress, now famously, spikes with a pickle—prompts Whole Foods to expand the vegan lunch option to deli counters nationwide.
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Vegan Pizzas Continue to Sell Out at Domino's

Nick Knight, CEO of Domino's Australia and New Zealand, is shocked by the amount of customer demand for newly added Follow Your Heart vegan cheese.
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Bareburger Replaces Elk and Boar with Vegan Burgers

The burger chain now offers two new plant-based options: the Beyond Burger and the Impossible Burger.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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