News

Vegan Protein Will Crush Organic Meat Demand in 2018

A new report shows that Britons are more comfortable with vegan protein and predicts that meatless foods will outsell organic animal protein this year.

A new report published by Eurostar Commodities and Bite UK revealed that demand for plant-based protein in the United Kingdom is set to surpass that of organic meat this year. “We predict that vegan protein will continue to feature strongly and will perform at a higher level than organic during 2018,” the report stated. Jason Bull, sales director at Eurostar Commodities and Bite UK, explained to Global Meat News that British consumers are consistently choosing plant-based protein as they become more aware of its benefits. “There are lower calories in plant-based proteins,” Bull said, “so it will appeal to a broader audience who are doing moderate exercise as opposed to hardcore bodybuilding. The British public are becoming more and more comfortable with vegan proteins that they would never have heard of just a few years ago.” The report pointed to the success of all-vegetarian locations of Pret a Manger as an indicator of the dietary shift occurring in the UK—which is supported by data published last month that revealed Britons are now consuming 50 percent less beef and veal they did in 1975.

More News

Kroger Launches Vegan Recipe Contest

Food Network chef Ellie Krieger will choose the winning recipe, and prizes include $1,000 cash, a Vitamix, and more.
Read More »

Vegan Shoe Brand MINK Sells 10,000 Pairs in 2018

Sales of the brand's vegan Louboutin-style shoes increased dramatically since 2006, and it now caters to celebrity clients such as Miley Cyrus.
Read More »

Global Pizza Chain Adds Vegan Cheese to US Locations

International pizza chain Piola now features Follow Your Heart's vegan cheese at 10 locations across Texas, Florida, North Carolina, and Virginia.
Read More »

DIY Asian Bowl Chain Adds Vegan Meat to Menu

Wok Box in Canada sees opportunity to grow a new customer base with plant-based protein options.
Read More »

Kat Von D Plans to Throw a Big Fat Vegan Wedding

The pregnant makeup mogul will throw a vegan wedding bash where guests will receive a custom-made Kat Von D Beauty lipstick.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »