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Babe Star Dispels Humane Meat Myth in Super Bowl Ad

The new commercial features actor James Cromwell as a priest that will not absolve the inventor of the term humane slaughter, as there is no right way to do the wrong thing.

A new Super Bowl commercial—created by animal-rights organization People for the Ethical Treatment of Animals (PETA)—debuted this week to dispel the myth of humane animal slaughter. The commercial (titled “Redemption”) features a meat industry marketing representative—who said he created the marketing idea of “free-range,” “cage-free,” and “humane” meat—who visits a confessional booth at a church. The priest—played by vegan actor James Cromwell—listens to the man confess and decides that there is nothing that he could do to absolve him of his sin of “lying to the whole world.” The man admits that terms that refer to the humane treatment and slaughter of animals are widely used but that producing animal products in this way is not possible to sustain demand. “No Hail Mary can absolve someone for duping consumers into feeling good about buying 'humane' meat, a myth exploded by countless undercover exposés inside the businesses that produce it," PETA Senior Vice President Lisa Lange said. "PETA's Super Bowl spot encourages meat-eaters to seek redemption by choosing only truly humane meals: vegan wings, vegan hamburgers—vegan everything.”

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IKEA to Debut Vegan Hot Dog at Boston Music Festival

The furniture superstore's newest plant-based food option will make its first appearance at music festival Boston Calling this weekend before expanding to IKEA locations nationwide this fall.
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Paul McCartney: "Meat-Free Is the New Rock and Roll"

McCartney reminisces about a time when meatless entreés meant a plate of steamed vegetables and believes that in 25 years, vegetarian diets will be the norm.
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Impossible Burger is Now Certified Kosher

The Orthodox Union deemed the plant-based patty kosher, broadening Impossible Burger's customer base to include those with religious dietary restrictions.
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Residents to Sue Iowa Over Hog Factory Farm Emissions

Factory farms in the largest hog-producing state in the United States are under fire for spewing toxic, ammonia-filled air into local communities.
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Oat-Based Milk Brand Launches Vegan Ice Cream Line

Swedish vegan milk brand Oatly debuts five flavors of oat-based ice cream.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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