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Babe Star Dispels Humane Meat Myth in Super Bowl Ad

The new commercial features actor James Cromwell as a priest that will not absolve the inventor of the term humane slaughter, as there is no right way to do the wrong thing.

A new Super Bowl commercial—created by animal-rights organization People for the Ethical Treatment of Animals (PETA)—debuted this week to dispel the myth of humane animal slaughter. The commercial (titled “Redemption”) features a meat industry marketing representative—who said he created the marketing idea of “free-range,” “cage-free,” and “humane” meat—who visits a confessional booth at a church. The priest—played by vegan actor James Cromwell—listens to the man confess and decides that there is nothing that he could do to absolve him of his sin of “lying to the whole world.” The man admits that terms that refer to the humane treatment and slaughter of animals are widely used but that producing animal products in this way is not possible to sustain demand. “No Hail Mary can absolve someone for duping consumers into feeling good about buying 'humane' meat, a myth exploded by countless undercover exposés inside the businesses that produce it," PETA Senior Vice President Lisa Lange said. "PETA's Super Bowl spot encourages meat-eaters to seek redemption by choosing only truly humane meals: vegan wings, vegan hamburgers—vegan everything.”

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Tyson to Launch Plant-Based Meal Bowls

The meat company is disrupting itself to stay competitive as consumer habits shift toward animal-free foods.
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Pregnant Sisters Launch Vegan Dessert Sushi Brand

Vegan Rice Krispies Treats stand-in for sushi rice, and gelatin-free candies replace fish in creations made by sisters Kasia Mierzejewska and Emilia Augustyn for their allergen-free brand Sweet Sushi Factory.
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PG Tips Creates New Tea Aimed at Vegan Consumers

The nearly 90-year-old tea brand formulated a new blend that pairs perfectly with plant-based milk.
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Australia's First Vegan Hotel Restaurant Opens in March

New eatery Alibi—featuring a menu developed by vegan restaurateur Matthew Kenney—will occupy the ground floor of Ovolo Hotel in Sydney.
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Miami's Plant-Based SEED Food & Wine Festival Debuts in LA

SEED and Eat Drink Vegan will join forces this year to bring an epic vegan festival to Los Angeles.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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