Rooney Mara Launches Luxury Vegan Fashion Line

New fashion brand Hiraeth includes faux-leather pants, velvet garments, and combat boots—all made ethically in Los Angeles.

Actress Rooney Mara recently debuted vegan fashion line Hiraeth, which she created with her friend Sara Schloat. The brand is a highly curated collection of timeless pieces that includes faux-leather trousers (with a matching harness), a slip dress, a raspberry-hued corduroy suit, velvet items, and several shoe styles such as combat boots. “I realized there aren’t many [faux leather] options available for someone like me who is interested in design and wants high-quality pieces,” Mara told Vogue. “In fast fashion, you can find faux-leather boots that are really cheap, but while it’s cruelty-free in the animal sense, I didn’t necessarily know where those things were made, or if they were cruel toward humans.” Mara—who adopted a vegan lifestyle seven years ago— said each Hiraeth piece is made in Los Angeles by people who are paid a living wage. “I didn’t want to compromise on either thing, and I wanted pieces that were made to last,” Mara said. “So it really came out of my own need.” The collection’s pieces are priced between $600 and $1,500, but Mara has yet to announce where or when they will be available for sale.

More News

50-Year-Old Salami Company Launches Vegan Jerky

Canada-based Urbani Foods creates tempeh-based NOBLE Jerky after CEO Claudio Urbani realized that raising animals for food is not sustainable.
Read More »

Domino's New Zealand Might Soon Offer Vegan Cheese

The international chain is polling Kiwi consumers on social media to ascertain demand for vegan cheese—a move that landed Follow Your Heart's mozzarella on menus across Australia in January.
Read More »

TGI Fridays Rolls Out New Vegan Dishes Across UK

British diners can now feast on vegan bruschetta, alfredo pasta, garlic bread, and avocado hummus at the international chain restaurant.
Read More »

Best Thing I Ever Ate Show Features Vegan Burger

Top Chef contestant Carla Hall can't stop thinking about Washington DC-based eatery Shouk's flavorful vegan burger.
Read More »

Starbucks to Release Plant-Based Food Line this Year

Heeding the demands of animal-rights group Compassion Over Killing (and at least 30,000 people ), the international coffee chain announced it would launch a plant-based food line during its shareholder meeting.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »