News

Rooney Mara Launches Luxury Vegan Fashion Line

New fashion brand Hiraeth includes faux-leather pants, velvet garments, and combat boots—all made ethically in Los Angeles.

Actress Rooney Mara recently debuted vegan fashion line Hiraeth, which she created with her friend Sara Schloat. The brand is a highly curated collection of timeless pieces that includes faux-leather trousers (with a matching harness), a slip dress, a raspberry-hued corduroy suit, velvet items, and several shoe styles such as combat boots. “I realized there aren’t many [faux leather] options available for someone like me who is interested in design and wants high-quality pieces,” Mara told Vogue. “In fast fashion, you can find faux-leather boots that are really cheap, but while it’s cruelty-free in the animal sense, I didn’t necessarily know where those things were made, or if they were cruel toward humans.” Mara—who adopted a vegan lifestyle seven years ago— said each Hiraeth piece is made in Los Angeles by people who are paid a living wage. “I didn’t want to compromise on either thing, and I wanted pieces that were made to last,” Mara said. “So it really came out of my own need.” The collection’s pieces are priced between $600 and $1,500, but Mara has yet to announce where or when they will be available for sale.

More News

Dairy Farmers Make Beer as Milk Industry Sours

Massachusetts dairy farm Carter & Stevens converted part of its facility into a brewery to offset losses incurred by low prices and decreased demand for milk.
Read More »

The Hamptons Gets Its First Vegan Café

New York's luxury vacation destination will soon be home to the Plant Based Coffee Shop, where hearty vegan food will make for a cruelty-free getaway.
Read More »

CA Senate Passes Mandatory Vegan Prison-Food Bill

State prisons, nursing homes, and hospitals may soon be required to have at least one plant-based meal option.
Read More »

Natalie Portman Survives Fiery Vegan Wings on Hot Ones

The vegan actress makes her way through the gamut of hot sauces on the series as she explains her dedication to veganism and promotes documentary Eating Animals.
Read More »

Prince's Estate Pledges to Remain Meat-Free

To pay respect to the late artist—an avid animal-rights advocate and rumored vegan—Paisley Park will maintain its meat-free policy.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »