Kraft Heinz Looks to Invest in Plant-Based Startups

The food corporation launches incubator Springboard Brands to support new companies creating foods of the future.

Food company Kraft Heinz launched last week incubator program Springboard Brands to support emerging food companies, including those that focus on developing plant-based proteins. The incubator is accepting applications from companies that satisfy at least one of four pillars: natural and organic, specialty and craft, health and performance, and experiential brands. Incubator participants will receive $50,000 in funding, guidance from Kraft Heinz mentors and experts, access to tools such as culinary kitchens, and networking opportunities. “We are committed to support and partner with teams that will impact the future of our industry," Springboard Brands general manager Sergio Eleuterio said. "We are actively searching for emergent, authentic brands that can expand into new categories and are looking to build a network of founders to help shape the future of foods and beverages.” Kraft Heinz joins a number of traditional food companies—including Tyson, General Mills, and Danone—that have created initiatives to financially support new plant-based companies.

More News

Canada Gets Its First Vegan Vending Machine

The grab-and-go machine, housed inside of a sports center, will be restocked daily with freshly prepared meals and snacks prepared by British Colombia-based eatery The Green Moustache Organic Café.
Read More »

Anthony Bourdain Says Plant Foods Help End World Hunger

The chef is critical of the Impossible Burger—which he has not sampled—but understands the world-changing effects of replacing animal foods with plant-based protein.
Read More »

France Bans Use of "Meat" for Plant-Based Products

Plant-based food companies in France will now face a $370,000 fine for using "meat," "sausage," "bacon," or any other term legislators have deemed is connected to meat marketing.
Read More »

Israeli Salami Brand Debuts Vegan Meat Line

Food company Soglowek will donate 20 percent of its profits from the new plant-based line to support the efforts of SuperMeat—an Israeli company working to develop slaughter-free meat.
Read More »

Vegan Burger Bar Pops Up for Earth Day

Earthie's Drive Thru is planting a tree for every Impossible Burger they sell.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »