Nearly Half of Meat-Free Canadians are Millennials

New research shows that Canadians 35 years old and younger are three times more likely to identify as vegan or vegetarian, while the largest meatless population in Canada resides in British Columbia.

A new survey conducted by Dalhousie University in Halifax revealed that 40 percent of Canadians who identify as vegan or vegetarian are under the age of 35. Researcher Sylvain Charlebois collected data from 1,049 Canadian residents of all ages to find that 7.1 percent identify as vegetarian, while 2.3 percent identify as vegan. Charlebois uncovered a particular concentration of meatless residents in British Columbia (BC), where 8.6 percent identify as vegetarian and 3.9 percent as vegan. When Charlebois examined residents in the 35 years and younger demographic, 28 percent identified as vegetarian and 9.2 percent identified as vegan, making young BC residents three times more likely to adopt a meat-free diet than residents who are 49 years of age or older. “Those are really, really high numbers," Charlebois said. "Even though we believe the overall rates have not gone up, they could go up over the next couple of decades as a result of seeing such a high number of young consumers committing to speciality diets. That will actually impact food demand over the next few decades, and I suspect the food industry will need to adapt.” A number of vegan businesses have expanded across Canada’s west coast to serve the growing vegan population, including vegan pizza shop Virtuous Pie, which opened its second Vancouver, BC location earlier this month.

More News

Beyoncé Debuts New Vegan Meal-Planning App

The 22 Days Nutrition program—which the singer co-owns with nutritionist Marco Borges—has launched a new meal-planning feature to make vegan food accessible to all.
Read More »

Costco Sells 1 Million Vegan Burgers in 60 Days

Don Lee Farms' organic plant-based burger exceeded sales expectations and will soon be available in restaurants and the brand's other partner stores.
Read More »

James Cameron Hopes Veganism Will Make Viagra Obsolete

The celebrated director discusses The Game Changers, a film that showcases the benefits—such as longer-lasting and more frequent erections—of a plant-based diet.
Read More »

German Brand Develops Vegan Mushroom Shoe Line

Mushroom leather is the latest alternative to animal leather.
Read More »

Casey Neistat: Impossible Slider Is "Beefier Than Beef"

During a taste-test in Brooklyn, the respected YouTube personality said the animal-based cheeseburger at White Castle tasted "like mush," while the new plant-based Impossible Slider tasted "like meat."
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »