Impossible Foods Makes First International Debut

The plant-based burger joins competitor Beyond Meat in Hong Kong—where it will be transformed into Impossible Bao, Impossible Hot Pockets, and Impossible Thai Burgers by world-renowned chefs.

California-based food company Impossible Foods made its international debut this week at Little Bao, Happy Paradise, and Beef & Liberty—three Hong Kong-based restaurants operated by world-renowned chefs. “We're humbled to launch with spectacular chefs in one of the world's most dynamic restaurant hotspots," Impossible Foods CEO Patrick Brown said. "We're confident that Hong Kong—Asia's crossroads of ideas and influences, both modern and traditional—will be home to the most innovative Impossible recipes yet.” At Little Bao, chef May Chow—who holds the title of Asia’s Best Female Chef 2017—will serve the Impossible Bao, which features black pepper teriyaki sauce, salted lemon kombu salad, and fermented tofu sauce and is served between two housemade steamed buns. Happy Paradise, which is also helmed by Chow, will serve the Impossible XinJiang Hot Pocket, a plant-based version of a popular Chinese street food snack. “Hong Kongers demand to be on the bleeding edge of global culinary trends," Chow said. "The Impossible Burger is delicious, versatile, and perfectly timed to take this city's world-class restaurant scene by storm.” At hamburger restaurant Beef & Liberty, acclaimed chef Uwe Opocensky will serve the Impossible Thai Burger made with chili, coriander, mint, basil, spring onion, soy-based mayonnaise, crispy shallots, and garlic, along with dairy-based dish Impossible Chilli Cheese Fries. Last week, the Impossible Burger debuted at 140 locations of fast-food chain White Castle, and a petition launched this week to add the plant-based burger to the menu at McDonald’s has received more than 25,000 signatures. Competing “bleeding” plant-based patty Beyond Burger made its debut in Hong Kong last year at vegan-friendly grocery chain Green Common, has plans to expand distribution to the United Kingdom this year, and will soon reach Germany with the help of meat-centric food distributor PHW Group.

More News

NYC All-You-Can-Eat Ice Cream Fest Offers Vegan Scoops

Three-day festival Scooper Bowl in Bryant Park will treat guests to ice cream of every variety, including dairy-free scoops from Van Leeuwen, Ben & Jerry's, and Häagen-Dazs.
Read More »

Animal Ag Companies Fined $29M for Destroying Amazon

The government of Brazil slapped a hefty fine on feed suppliers to meat and dairy companies that sell to McDonald's, Burger King, and Walmart for destroying the country's biodiverse Cerrado region for profit.
Read More »

Moby Retires from Touring to Focus on Activism

…and to make vegan smoothies every morning after waking up in his own bed.
Read More »

UK Version of Beyond Burger Expands Across London

British vegan brand Moving Mountains expands its B12 burger to five locations of meat-centric chain Dirty Bones—where it will be served topped with vegan mac and cheese.
Read More »

Legendary Canadian Rugby Player Starts Vegan Cheese Brand

Nick Blevins' vegan lifestyle improved his performance on the field so much that he established a plant-based cheese and yogurt company to educate others on the benefits of plants.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »