News

Vegan Chocolate Cake-Scented Bus Stop Erected in London

Londoners can now smell the sweet aroma of BOSH!'s chocolate fudge cake while waiting for the bus.

A creative vegan campaign has launched at bus shelters across England. Produced by marketing firms HarperCollins and MediaCom’s TED, the advertisement emits the scent of chocolate fudge cake, a recipe from upcoming vegan cookbook BOSH! The Cookbook. In 2016, London-based friends Henry Firth and Ian Theasby founded viral cooking-video series BOSH!. Last year, the duo received a six-figure deal to author their first book BOSH! The Cookbook. “With vegan, vegetarian, and flexitarian eating so rapidly on the rise, we knew that we needed a standout campaign for a breakout book,” HarperCollins HQ Marketing Director Joanna Rose said. “Targeting consumers at the ‘point of hunger’ with mouth-watering digital advertising, and creating an event advert that looks so good you can actually smell it, has perfectly combined the fresh, creative, and tempting content of the book with a campaign that will tickle the taste buds (vegan or not) of our target audience.” While it will officially be published on May 1, BOSH! The Cookbook has already become the fastest-selling cookbook of 2018, according to data gathered by Nielsen BookScan.

More News

NYC All-You-Can-Eat Ice Cream Fest Offers Vegan Scoops

Three-day festival Scooper Bowl in Bryant Park will treat guests to ice cream of every variety, including dairy-free scoops from Van Leeuwen, Ben & Jerry's, and Häagen-Dazs.
Read More »

Animal Ag Companies Fined $29M for Destroying Amazon

The government of Brazil slapped a hefty fine on feed suppliers to meat and dairy companies that sell to McDonald's, Burger King, and Walmart for destroying the country's biodiverse Cerrado region for profit.
Read More »

Moby Retires from Touring to Focus on Activism

…and to make vegan smoothies every morning after waking up in his own bed.
Read More »

UK Version of Beyond Burger Expands Across London

British vegan brand Moving Mountains expands its B12 burger to five locations of meat-centric chain Dirty Bones—where it will be served topped with vegan mac and cheese.
Read More »

Legendary Canadian Rugby Player Starts Vegan Cheese Brand

Nick Blevins' vegan lifestyle improved his performance on the field so much that he established a plant-based cheese and yogurt company to educate others on the benefits of plants.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »