2012: The Year in Preview
Publisher Joseph Connelly offers his predictions for the 10 biggest news stories of 2012.
Welcome to 2012, year one of post-vegan acceptance. After all the hoopla and progress we kale-eating peeps made in the last 12 months, what’s left? Glad you asked. Read a bit further, where I go out on a limb, risking my reputation and fortune, in VegNews’ (first) annual plant-based prognostication of the coming solar circular.
The New New Farm Bill
Facing increasingly dismal approval ratings, the US Congress abolishes the heavily meat- and dairy-laden Farm Bill and sends billions of dollars to Gardein and Daiya. (Ssshhh, don’t tell Washington that both are Canadian companies.)
Have you noticed the trend? Difficult as it is to believe, someone will write a vegan book or cookbook in 2012 for which Skinny Bitch Rory Freedman will not pen the foreword. Sad, I know.
Michael Phelps Phlips
At the Summer Olympics in London, Michael Phelps’ bong-enhanced, 12,000-calorie-a-day regimen derails his attempt at another gazillion gold medals when former triathlete Rip Esselstyn emerges from retirement and out-paddles Phelps with nothing but his plant-strong diet. And a Speedo.
After reading about being told of the amazing heath benefits of the dark green leafy vegetable, Kim and Kourtney Kardashian attempt a “kale only” diet and miraculously transform into productive citizens.
Not Dick Cheney!
Inspired by Bill Clinton’s weight loss, increased energy, and healthy heart, former VP Dick Cheney goes meat-free, turns liberal, and campaigns for Barack Obama’s re-election.
Factory Farms Abolished
Citizens in all 50 states, even those like New York that don’t allow state-wide ballot initiatives, will vote to abolish all forms of factory farming. Welfarists and abolitionists will shake hands.
Julia Child Rolls Over
With a plethora of delicious publishing in the first few months of 2012, including Carolyn Scott-Hamilton’s The Healthy Voyager's Global Kitchen, Bryant Terry’s The Inspired Vegan, Chloe Coscarelli’s Chloe's Kitchen, and Dreena Burton’s Let Them Eat Vegan!, non-vegan cookbooks will cease to be published this year.
Barack Obama Re-elected; Admits He’s Vegan
November 6, 2012: Barack Obama is reelected president, and, in his acceptance speech, thanks Dick Cheney “for his tireless efforts in securing us four more years and teaching me about the vegan diet.” With Hillary as the new VP, Dick is named Secretary of State … proving the Mayans were right all along.
Brothers Row Across Atlantic to Dispel Vegan Myths
Jude Massey and Greg Bailey are currently in the middle of the Atlantic Ocean, rowing for hours and eating only plant-based meals to show that animal products are not necessary for extreme athletic abilities.
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Stand-Up Comic Adam Sank Goes Vegan for the Animals
The funnyman credits documentary What the Health for pushing him from vegetarianism to veganism.
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Cargill Invests in Plant-Based Protein
The animal agriculture feed supplier joins PURIS—the largest pea-protein producer in North America—in its mission to create sustainable plant-based foods.
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Muay Thai Fighter to Open Vegan Bakery in NYC
Vegan chef Watt Sriboonruang's Rawsome Bakery will land on Orchard Street in Manhattan—further veganizing a street occupied by vegan apparel company MooShoes and vegan store Orchard Grocer.
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Vegan Brand Breaks Indiegogo's Crowdfunding Record
Vegan meal shake startup Bear Brands raised more than $65,000 from 250 backers in the first day of its crowdfunding campaign.
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- Playboy Playmate Amanda Cerny is Vegan
- Luxe Department Stores Launch Decadent Vegan Menu
- Mosa Meat to Debut Slaughter-Free Meat by 2020
- Grass is Running Out for Grass-Fed Beef
- Impossible Burger Prompts Eatery to Offer Vegan Options
- Vegan Senator Cory Booker Launches Podcast
- Danone Shuts Down its Milk Business in India
- Will Algae Be the Hottest New Plant-Based Protein?
- Miyoko's Kitchen Debuts Three Vegan Pub Cheeses
- Ben & Jerry's Debuts Two New Vegan Ice Cream Flavors
- Norway Bans Fur Farms
- Kat Von D Beauty Debuts 40 New Vegan Lipsticks
- Thousands Take BuzzFeed's Vegan Quiz
- Fake Sanctuary Scams Vegans for More than $35,000
- Boiling Live Lobsters Now Illegal in Switzerland
- The Spread Eagle Becomes London's First Vegan Pub
- Brooklyn Brand Debuts Vegan Aquafaba Butter
- Quorn Debuts Vegan Ham Deli Slices
- First Vegan Bareburger Hires Ethical Vegan Chef
- Mac 'n Cheese Championship Goes Down in Baltimore