VegNews Daily

COK Targets Teens With New Ad

Compassion Over Killing has just been awarded for its attention-grabbing commercial.

MTV-watchers are normally seen as nonchalant teens who spend their days doing, well, whatever it is that teens do. It turns out that this demographic is also compassionate and takes notice. After more than a million views on MTV, Compassion Over Killing’s commercial, “A Side of Truth,” opened viewers’ eyes to the benefits of becoming vegetarian. A powerful commercial combined with an overwhelmingly positive response made for an inevitable award-winning formula. “A Side of Truth” has just been awarded a 2009 DoGooder TV Nonprofit Video Award. In the commercial, a young woman pulls up to a drive-through and orders fast-food fare. The drive-through worker responds with a slew of information about how pigs, chickens, and cows are mistreated in order to provide animal food products. It makes one think: what if we were served a side of truth with our meals?

Ben & Jerry's Hosts Vegan Ice Cream Parties Across US

The iconic ice cream brand is scooping its dairy-free flavors in Washington DC, New York, Los Angeles, San Francisco, and beyond.
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Groundbreaking Vegan Film Dominion Announces US Debut

The film—regarded as Australia's version of influential vegan documentary Earthlings—will be screened at the upcoming Animal Rights National Conference in Los Angeles this summer.
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Avengers Star Benedict Cumberbatch Goes Vegan

The British actor discussed his commitment to veganism in interviews promoting the new Avengers: Infinity War film.
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Dubai Dairy Brand Launches Vegan Milk Line

Koita Foods, which distributes its dairy products to the Ritz Carlton hotel, will now offer a dairy-free line made with almonds, oats, soy, and rice.
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Vegan Fish Steaks Launch at 150 British Pubs

Fish Steaks made by VBites—a vegan brand founded by vegan athlete Heather Mills in 1993—are now on the menu as vegan Fish and Chips at Greene King Flaming Grill.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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