VegNews Daily

New Research: 10 Percent of Swedes Are Vegetarian

A recently released study shows that the number of vegetarians and vegans in Sweden is growing.

A survey conducted by research consulting agency Demoskop, revealed that 10 percent of people in Sweden currently follow a meat-free diet, which is a 4 percent increase over the last five years. The research, which was commissioned by activist group Animal Rights Sweden, took place in February and March of this year, and queried 1,000 people who were 15 years old and older. The results also showed that the age demographics with the highest population of vegetarians and vegans were between 15 and 34 years old, and the major Swedish cities Skåne and Stockholm had the highest percentage of cruelty-free residents. The future of Sweden’s vegetarian scene looks promising as well: 37 percent of non-veg respondents noted that they would be interested in trying vegetarian products—a 5 percent increase from when the survey was given in 2009.

Cargill Invests in Plant-Based Protein

The animal agriculture feed supplier joins PURIS—the largest pea-protein producer in North America—in its mission to create sustainable plant-based foods.
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Muay Thai Fighter to Open Vegan Bakery in NYC

Vegan chef Watt Sriboonruang's Rawsome Bakery will land on Orchard Street in Manhattan—further veganizing a street occupied by vegan apparel company MooShoes and vegan store Orchard Grocer.
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Vegan Brand Breaks Indiegogo's Crowdfunding Record

Vegan meal shake startup Bear Brands raised more than $65,000 from 250 backers in the first day of its crowdfunding campaign.
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Playboy Playmate Amanda Cerny is Vegan

The former Playmate and current YouTube comedian confirms that she would never promote beef jerky to her 19 million social media followers because she is vegan.
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Luxe Department Stores Launch Decadent Vegan Menu

Harvey Nichols stores across the UK now serve upscale vegan dishes and wines at its seven locations.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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