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Dairy Industry Launches Anti-Vegan-Milk Campaign

With plummeting sales, dairy milk industry says “enough is enough.”

A new social media campaign designed to highlight the benefits of dairy milk while poke at the credibility of almond milk launched this week. Organized by the Milk Processor Education Program—an industry trade group—the "Get Real" initiative is an effort to combat the growing skepticism and decreased consumption of dairy milk. Facebook, Twitter and other social media outlets will be flooded with positive endorsements of cow's milk as well as claims that almond milk, which has skyrocketed in popularity in recent years, is inferior to dairy milk. A recent study indicates that dairy milk consumption is down 33 percent since 1970.

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Team Canada Wears All-Vegan Uniforms at Olympics

Animal-rights activists praise apparel brand Hudson's Bay Company for outfitting this year's Olympians in animal-free outwear.
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Photographer Creates the Most Vegan Proposal Ever

Popping the question with the help of an avocado is gaining traction thanks to Amsterdam food stylist Colette Dike.
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Tyson to Launch Plant-Based Meal Bowls

The meat company is disrupting itself to stay competitive as consumer habits shift toward animal-free foods.
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Pregnant Sisters Launch Vegan Dessert Sushi Brand

Vegan Rice Krispies Treats stand-in for sushi rice, and gelatin-free candies replace fish in creations made by sisters Kasia Mierzejewska and Emilia Augustyn for their allergen-free brand Sweet Sushi Factory.
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PG Tips Creates New Tea Aimed at Vegan Consumers

The nearly 90-year-old tea brand formulated a new blend that pairs perfectly with plant-based milk.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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