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#1 Drought Culprit: Animal Agriculture

While Californians are told to take shorter showers and stop watering their lawns, the worst offender of water consumption remains unregulated.

The California drought is a serious problem, and more and more people are catching on to what’s really causing the mass water shortage. Anti-drought campaigns point to culprits like long showers and over-watering lawns, but the worst offender is actually animal agriculture. Research has found that factory farms use at least 47 percent of California’s agricultural water consumption. To combat the growing crisis, California governor Jerry Brown ordered water consumption be reduced by 25 percent—yet exempt farms from the mandate. According to People for the Ethical Treatment of Animals spokesperson Tracy Reiman, "It's irresponsible to restrict water to local homes, businesses, and schools while allowing its free flow to the water-intensive production chains of the meat and dairy industries.” Reiman acknowledges that water thirsty plant crops such as alfalfa are also an issue, but says those crops are contributing to the livestock and dairy industry since they are used to feed cattle.

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Cargill Invests in Plant-Based Protein

The animal agriculture feed supplier joins PURIS—the largest pea-protein producer in North America—in its mission to create sustainable plant-based foods.
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Muay Thai Fighter to Open Vegan Bakery in NYC

Vegan chef Watt Sriboonruang's Rawsome Bakery will land on Orchard Street in Manhattan—further veganizing a street occupied by vegan apparel company MooShoes and vegan store Orchard Grocer.
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Vegan Brand Breaks Indiegogo's Crowdfunding Record

Vegan meal shake startup Bear Brands raised more than $65,000 from 250 backers in the first day of its crowdfunding campaign.
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Playboy Playmate Amanda Cerny is Vegan

The former Playmate and current YouTube comedian confirms that she would never promote beef jerky to her 19 million social media followers because she is vegan.
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Luxe Department Stores Launch Decadent Vegan Menu

Harvey Nichols stores across the UK now serve upscale vegan dishes and wines at its seven locations.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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