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New Pamela Anderson Vegan Ad Campaign to Debut on Ellen

Tomorrow, Ellen DeGeneres will unveil a PETA ad campaign linking animal agriculture to the drought.

Tomorrow, The Ellen DeGeneres Show will reveal a new ad by People for the Ethical Treatment of Animals (PETA) starring television actress, Pamela Anderson. In the Alfred Hithcock-inspired ad (which was photographed by David LaChapelle), Anderson recreates the famous shower scene from the movie, Psycho, and makes the claim that going vegan has a greater environmental impact than taking shorter showers. According to the actress, "Producing one pound of beef uses about as much water as six months of showers.” The campaign comes a month after California Governor Jerry Brown issued a controversial executive order calling for reduced in-home water usage by 25 percent, while refusing to implement restrictions on water used by animal agriculture. Meat production uses a whopping 55 percent of the country's water supply and is the major culprit in California's drought crisis.

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Muay Thai Fighter to Open Vegan Bakery in NYC

Vegan chef Watt Sriboonruang's Rawsome Bakery will land on Orchard Street in Manhattan—further veganizing a street occupied by vegan apparel company MooShoes and vegan store Orchard Grocer.
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Vegan Brand Breaks Indiegogo's Crowdfunding Record

Vegan meal shake startup Bear Brands raised more than $65,000 from 250 backers in the first day of its crowdfunding campaign.
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Playboy Playmate Amanda Cerny is Vegan

The former Playmate and current YouTube comedian confirms that she would never promote beef jerky to her 19 million social media followers because she is vegan.
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Luxe Department Stores Launch Decadent Vegan Menu

Harvey Nichols stores across the UK now serve upscale vegan dishes and wines at its seven locations.
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Mosa Meat to Debut Slaughter-Free Meat by 2020

The European company that made the first lab-grown hamburger—for a cost of $325,000—will soon debut on menus at upscale restaurants.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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