News

"Humane" Producer Acquired by Factory Farm Giant

Niman Ranch Pork founder Bill Niman calls "hormone free" a "marketing opportunity."

In a move to reduce direct competitors, factory farm meat producer Perdue Farms purchased Northern California-based Niman Ranch this week, a company known for antibiotic-free pork raised “on pasture or in bedded pens.” Bill Niman founded Niman Ranch in the 1970s as an alternative to factory farming, and made a name for himself in restaurant and foodie circles as the founding father of “humanely raised” meat. Niman stepped away from the business in 2007 after a controlling stake in the business was acquired by Natural Food Holdings, an Illinois investment firm. Whereas Niman Ranch was known for its vehement opposition to treating animals with antibiotics, Niman says new ownership means that “when a cow gets sick, Niman Ranch medicates it and takes it out of the system, so it's not sold as Niman Ranch beef. But then they implant it with hormones and sell it into the commodity beef market,” adding that “they just see hormone free as a marketing opportunity.” Several class action lawsuits have been filed against Perdue Farms for falsely advertising its products as “humanely raised.”

More News

Miami's Plant-Based SEED Food & Wine Festival Debuts in LA

SEED and Eat Drink Vegan will join forces this year to bring an epic vegan festival to Los Angeles.
Read More »

Chipotle Adds Quinoa to its NYC Test Kitchen Menu

In addition to sofritas, vegans might soon have another plant-based protein option at Chipotle—a blend of gold and red quinoa spiced with turmeric, citrus juice, and cilantro.
Read More »

Vegan Fashion Brand VAUTE Profiled on PBS

The brand's founder Leanne Mai-ly Hilgart spoke about her mission to create functional and fabulous vegan clothes to eliminate animal cruelty in the fashion industry.
Read More »

New Investor Coalition to Combat Meat Problem in China

Toronto-based Dao Foods International will promote plant-based and clean meat in China to curb the country's growing appetite for animal products.
Read More »

IKEA Debuts Plant-Based Hot Dogs

The furniture giant debuted the new animal-free option at a single store in Sweden with plans to expand the offering across Europe by August.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »