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Beyond Meat Launches Athlete-Backed Campaign

Olympians, basketball players, surfers, and runners come together to promote plant-based protein.

Professional athletes such as Eric Bledsoe, April Ross, and Maggie Vessey are just a few of the featured stars in a new advertising campaign launched by Beyond Meat. According to the testimonials, the company's faux-meat products are partially responsible for Ross’ 53 miles-per-hour tennis serve, Bledsoe’s dunking ability (he stands 6’1’’), and Olympic runner Vessey’s record times. Recently, New York Times columnist Nicholas Kristof examined the evolution of meat alternatives and theorized that plant-based proteins are the food of the future. The meatless meat industry is a $553 million market, and this new ad campaign proves that vegan products are making a large enough cultural impact to attract celebrity and athlete endorsements, a practice commonly used by influential industries to promote multi-national brands.

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IKEA to Debut Vegan Hot Dog at Boston Music Festival

The furniture superstore's newest plant-based food option will make its first appearance at music festival Boston Calling this weekend before expanding to IKEA locations nationwide this fall.
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Paul McCartney: "Meat-Free Is the New Rock and Roll"

McCartney reminisces about a time when meatless entreés meant a plate of steamed vegetables and believes that in 25 years, vegetarian diets will be the norm.
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Impossible Burger is Now Certified Kosher

The Orthodox Union deemed the plant-based patty kosher, broadening Impossible Burger's customer base to include those with religious dietary restrictions.
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Residents to Sue Iowa Over Hog Factory Farm Emissions

Factory farms in the largest hog-producing state in the United States are under fire for spewing toxic, ammonia-filled air into local communities.
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Oat-Based Milk Brand Launches Vegan Ice Cream Line

Swedish vegan milk brand Oatly debuts five flavors of oat-based ice cream.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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