News

Beyond Meat Launches Athlete-Backed Campaign

Olympians, basketball players, surfers, and runners come together to promote plant-based protein.

Professional athletes such as Eric Bledsoe, April Ross, and Maggie Vessey are just a few of the featured stars in a new advertising campaign launched by Beyond Meat. According to the testimonials, the company's faux-meat products are partially responsible for Ross’ 53 miles-per-hour tennis serve, Bledsoe’s dunking ability (he stands 6’1’’), and Olympic runner Vessey’s record times. Recently, New York Times columnist Nicholas Kristof examined the evolution of meat alternatives and theorized that plant-based proteins are the food of the future. The meatless meat industry is a $553 million market, and this new ad campaign proves that vegan products are making a large enough cultural impact to attract celebrity and athlete endorsements, a practice commonly used by influential industries to promote multi-national brands.

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Tyson to Launch Plant-Based Meal Bowls

The meat company is disrupting itself to stay competitive as consumer habits shift toward animal-free foods.
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Pregnant Sisters Launch Vegan Dessert Sushi Brand

Vegan Rice Krispies Treats stand-in for sushi rice, and gelatin-free candies replace fish in creations made by sisters Kasia Mierzejewska and Emilia Augustyn for their allergen-free brand Sweet Sushi Factory.
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PG Tips Creates New Tea Aimed at Vegan Consumers

The nearly 90-year-old tea brand formulated a new blend that pairs perfectly with plant-based milk.
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Australia's First Vegan Hotel Restaurant Opens in March

New eatery Alibi—featuring a menu developed by vegan restaurateur Matthew Kenney—will occupy the ground floor of Ovolo Hotel in Sydney.
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Miami's Plant-Based SEED Food & Wine Festival Debuts in LA

SEED and Eat Drink Vegan will join forces this year to bring an epic vegan festival to Los Angeles.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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