Mark Bittman Joins Vegan Startup

Former New York Times food columnist to become Chief Innovation Officer for vegan startup Purple Carrot.

Former New York Times food columnist Mark Bittman announced yesterday that he is joining a vegan meal kit startup called Purple Carrot as the company’s Chief Innovation Officer. Prior to joining the company, Bittman popularized plant-based eating through his newspaper column, addressing topics such as the almond’s relatively low drought impact when compared to animal agriculture, the flaws in American food safety laws, and the future of vegan fast food—as well as promoting veganism through appearances on NPR radio, MSNBC, and the Today Show. To explain his career shift, Bittman says, “Short of my going into someone's home each night myself to help them make dinner, this is about as direct a way as I can imagine to help them answer the question; 'What are we going to eat tonight?’” At Purple Carrot, Bittman will use his extensive knowledge of plant-based food to create weekly recipes and connect his network of chefs, restaurateurs, and farmers to the company in order to drive its mission to increase accessibility to vegan food nationwide. The startup raised $1 million in funding, launched a new subscription service, and will soon expand to the west coast, which increases its services across more than 70 percent of the country.

Photo courtesy of Erin Patrice O'Brien 

More News

Ben & Jerry's Hosts Vegan Ice Cream Parties Across US

The iconic ice cream brand is scooping its dairy-free flavors in Washington DC, New York, Los Angeles, San Francisco, and beyond.
Read More »

Groundbreaking Vegan Film Dominion Announces US Debut

The film—regarded as Australia's version of influential vegan documentary Earthlings—will be screened at the upcoming Animal Rights National Conference in Los Angeles this summer.
Read More »

Avengers Star Benedict Cumberbatch Goes Vegan

The British actor discussed his commitment to veganism in interviews promoting the new Avengers: Infinity War film.
Read More »

Dubai Dairy Brand Launches Vegan Milk Line

Koita Foods, which distributes its dairy products to the Ritz Carlton hotel, will now offer a dairy-free line made with almonds, oats, soy, and rice.
Read More »

Vegan Fish Steaks Launch at 150 British Pubs

Fish Steaks made by VBites—a vegan brand founded by vegan athlete Heather Mills in 1993—are now on the menu as vegan Fish and Chips at Greene King Flaming Grill.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »