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Wet n Wild Cosmetics Switching to Vegan Brushes

Makeup brand's brushes will be completely cruelty-free by 2016.

Los Angeles cosmetics company Wet n Wild recently announced that beginning in 2016 its makeup brushes will be made from synthetic fibers. While the company’s cosmetics have never been tested on animals (and many of its products are vegan), Wet n Wild’s brushes were formerly made from animal hair. The 17 new synthetic vegan brushes will be released in January, with Wet n Wild’s Instagram followers getting a sneak peek of the pink-dipped white brushes a few weeks ago. The brand made the change after negotiations with the People for the Ethical Treatment of Animals, which is currently in talks with makeup companies NYX and PUR Cosmetics to persuade them to adopt a similar change.

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POC-Owned Vegan Lipstick Brand Debuts at Target

Vegan Bawse Lady red lipstick, and other hues aimed at women of all skin tones, will be available at 100 Target stores by May.
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New Bleeding Vegan Burger Debuts at Costco

California company Don Lee Farms enters the veggie burger 2.0 game with its organic and raw plant-based patty that bleeds beet juice—now available at Costco, with Walmart, Whole Foods Market, and Smart & Final to follow.
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Craft Brewery Modern Times Opens Vegan Lounge

The brewery's vegan founder Jacob McKean is adding plant-based fare to all tasting room locations.
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Kat Von D Honors Drag Queen Divine with New Makeup Line

The vegan makeup mogul creates an eyeshadow palette and lipstick to celebrate the life of the legendary drag queen and promote self-expression, artistry, and positivity.
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NYC Fashion Mogul to Debut Vegan Cheese Brand

Joshua Katcher—founder of vegan fashion brand Brave Gentleman—has teamed with vegan tattoo shop owner Dina DiCenso to launch artisanal vegan cheese brand RIND.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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