News

Beef Magazine Responds to Slaughterhouse Toy Media Coverage

The meat magazine's callous response cites archaic reasons for not dumping the truck.

Yesterday (COLLEEN—IT WAS PUBLISHED THURSDAY), Beef Magazine issued a response to the consumer outcry regarding a model livestock truck being sold as a children’s toy at Walmart. Writer and fifth-generation rancher Amanda Radke first focused on semantics by pointing out that while the truck in question is modeled after a semi that hauls animals to packing plants and that nobody in the livestock industry would refer to it as a “slaughterhouse truck.” Radke further explains that these trucks have multiple uses such as transporting sale calves to feedlots, moving cattle between pastures, and more generally hauling “these animals safely and swiftly to their destination.” As expected, Radke urges readers to buy these toys for their children, and says she plans “to purchase one for my daughter this Christmas. I know she’ll love loading her growing toy cow herd onto the truck.” Furthermore, Radke asserts that “it’s not necessarily the prettiest part of animal agriculture, but it’s an essential part, so that people can eat.” Something tells us that people can eat just fine without treating sentient beings as commodities and teaching their children to do the same.

More News

Mosa Meat to Debut Slaughter-Free Meat by 2020

The European company that made the first lab-grown hamburger—for a cost of $325,000—will soon debut on menus at upscale restaurants.
Read More »

Grass is Running Out for Grass-Fed Beef

High demand for what consumers think is healthier cow meat, along with climate change, is creating a shortage in nutritious grass.
Read More »

Impossible Burger Prompts Eatery to Offer Vegan Options

After overwhelming interest in its newest menu item, Hell's Kitchen Minneapolis launches vegan buns and designates non-meat cooktops for the Impossible Burger.
Read More »

Plant-Based Acquisitions Quadrupled in 2017

Companies such as Nestlé, Maple Leaf Foods, and General Mills continue to diversify their portfolios with profitable plant-based brands.
Read More »

Vegan Senator Cory Booker Launches Podcast

The senator launched his Lift Every Voice podcast on Martin Luther King, Jr. Day to elevate the voices of activists fighting for social justice.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »