French Supermarket Launches Vegetarian Line

Carrefour, the world’s fourth-largest retail store, launches ready-made vegan and vegetarian meals.

France’s second largest supermarket—and the fourth largest retailer in the world behind Costco, Walmart, and Tesco—recently launched a private label vegetarian line of 16 products, 11 of which are vegan. Two years ago, the supermarket launched the “If I were Carrefour…” social media campaign, and through customer comments ascertained an interest in vegetarian meals. When compared to the rest of Europe, food analyst Raphael Moreau points out that France has “strong growth potential” in the vegetarian market. According to Food-Navigator, Carrefour is banking on the existing opportunity to expand vegetarian products from niche sections of the supermarket with its privately labeled line. The supermarket collaborated with the Vegetarian Association of France to create the line, which is free of palm oil and preservatives. Moreau believes that Carrefour’s actions may inspire similar retailers “to see growth opportunities in adopting a similar positioning.”

More News

Snack Brand Debuts Vegan Space Ice Cream

Seva Foods' freeze-dried Space Ice Kream is an indulgence for astronauts and land-dwellers alike.
Read More »

NYC All-You-Can-Eat Ice Cream Fest Offers Vegan Scoops

Three-day festival Scooper Bowl in Bryant Park will treat guests to ice cream of every variety, including dairy-free scoops from Van Leeuwen, Ben & Jerry's, and Häagen-Dazs.
Read More »

Animal Ag Companies Fined $29M for Destroying Amazon

The government of Brazil slapped a hefty fine on feed suppliers to meat and dairy companies that sell to McDonald's, Burger King, and Walmart for destroying the country's biodiverse Cerrado region for profit.
Read More »

Moby Retires from Touring to Focus on Activism

…and to make vegan smoothies every morning after waking up in his own bed.
Read More »

UK Version of Beyond Burger Expands Across London

British vegan brand Moving Mountains expands its B12 burger to five locations of meat-centric chain Dirty Bones—where it will be served topped with vegan mac and cheese.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »