News

Kat Von D Donates $50,000 to Mercy For Animals

The TV star’s gift to the animal-rights organization will be doubled due to a matching-grant program.

Famous tattoo artist Kat Von D has donated $50,000 to Mercy For Animals and its efforts to end animal abuse. She announced the news on Instagram December 17 after Kendo—a brand incubator for companies such as Marc Jacobs Beauty, Elizabeth and James, and Kat Von D Makeup—gave the star the $50,000 gift to donate to the charity of her choice. “Ultimately, I think we have a responsibility as humans to do what’s right, not just for our pockets or for ourselves, but what’s better for the planet,” Von D said in a YouTube video earlier this year. Von D’s beauty line is certified by both Leaping Bunny and People for the Ethical Treatment of Animals, and she refuses to sell her products in China—where animal testing for cosmetics is mandatory. Her gift to Mercy For Animals will be doubled due to the organization’s Million-Dollar Matching challenge happening right now.

More News

IKEA Debuts Plant-Based Hot Dogs

The furniture giant debuted the new animal-free option at a single store in Sweden with plans to expand the offering across Europe by August.
Read More »

Rooney Mara Launches Luxury Vegan Fashion Line

New fashion brand Hiraeth includes faux-leather pants, velvet garments, and combat boots—all made ethically in Los Angeles.
Read More »

NYC Meat Emporium Now Serves Vegan Beyond Sausage

Sausage bar Schaller's Stube—an offshoot of 80-year-old meat company Schaller & Weber—has added three vegan hot dog options to its menu.
Read More »

Vegan Truffles Beat 141 Brands in Blind Taste Test

Chocolates made by United Kingdom brand Booja-Booja received top honors in Good Housekeeping's annual Easter Egg Taste Test.
Read More »

POC-Owned Vegan Lipstick Brand Debuts at Target

Vegan Bawse Lady red lipstick, and other hues aimed at women of all skin tones, will be available at 100 Target stores by May.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »