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MFA Launches New Sister Organization

Companies creating cultured and plant-based meat, eggs, and milk will have backers in Mercy For Animal’s new Good Food Institute.

Mercy For Animals (MFA) has announced the launch of a new sister organization called The Good Food Institute (GFI) aimed at creating a healthy, humane, and sustainable food supply by supporting startups that are developing plant-based and cultured meat, milk, and eggs. The company provides marketing, design, legal, business, media, and other support to a select number of early-stage companies producing cultured and plant-based products, including Memphis Meats, a San Francisco-based startup that says it will help make animal agriculture obsolete. “Imagine a food system where the most affordable and delicious products are also good for our bodies and the planet,” the organization says. “Unlike any other moment in history, we now have the ability to blend imagination with design to improve the world around us.” Another new MFA project, New Crop Capital, is a venture capital group that will complement GFI's efforts by providing lead investments to a number of animal-free companies, including Beyond Meat, Mark Bittman’s vegan meal delivery service Purple Carrot, Gelzen (a startup creating cultured gelatin), Lyrical Foods (owners of Kite Hill), and Miyoko’s Kitchen.

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Moby Sells 100 Musical Instruments to Help Vegan Doctors

The vegan activist has opened an online shop for his prized music equipment to raise funds in support of vegan medical group Physicians Committee for Responsible Medicine.
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Cardi B Feasts on Vegan Food at Coachella

The celebrated songstress and fellow musicians Migos, Daniel Caesar, Ghostface Killah, Kelela, and Beyoncé's crew enjoyed vegan food at Coachella thanks to vegan chef Lauren Von Der Pool.
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Kevin Smith Officially Goes Vegan

The famed director's vegan daughter Harley Quinn Smith confirmed that her father—who recently had a massive heart attack—has gone vegan and loves Veggie Grill's nachos.
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Vegan Croissants Crowned as Best in Miami

L'Artisane Creative Bakery is the first vegan bakery to take the top spot in annual competition Croissant Battle Miami.
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Vegan Chocolate Cake-Scented Bus Stop Erected in London

Londoners can now smell the sweet aroma of BOSH!'s chocolate fudge cake while waiting for the bus.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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