Veggie Grill to Expand Outside West Coast

College campuses, airports, and cities across the US may soon have locations of the popular vegan fast-food chain.

Popular vegan restaurant chain Veggie Grill is planning to expand across the nation, with sights set on markets in cities such as Dallas, Chicago, Denver, Atlanta, Miami, and Washington, DC. With 29 existing locations along the West Coast, an expansion into middle America is not a risky move, CEO Greg Dollarhyde says, thanks to a nationwide shift toward more healthful, plant-based food options. “We call these people who are putting veggies at the center of the plates and celebrate this kind of eating as ‘veggie positive,’” Dollarhyde told Nation’s Restaurant News. “Research we’ve done shows there are millions and millions of veggie-positive adults in the US ... This is a theme in America, now, I think.” The future of the company, Dollarhyde said, might include non-traditional locations such as on college campuses, healthcare facilities, and airports, plus a tightened focus on urban development. Veggie Grill’s menu of vegan appetizers, bowls, entrée salads, sandwiches, and burgers attracts a loyal clientele—70 to 80 percent of which are meat-eaters, according to Dollarhyde—and is part of a growing trend of plant-based fast-food concepts seeing massive success.

More News

Brothers Row Across Atlantic to Dispel Vegan Myths

Jude Massey and Greg Bailey are currently in the middle of the Atlantic ocean, rowing for hours and eating only plant-based meals to show that animal products are not necessary for extreme athletic abilities.
Read More »

Stand-Up Comic Adam Sank Goes Vegan for the Animals

The funnyman credits documentary What the Health for pushing him from vegetarianism to veganism.
Read More »

Cargill Invests in Plant-Based Protein

The animal agriculture feed supplier joins PURIS—the largest pea-protein producer in North America—in its mission to create sustainable plant-based foods.
Read More »

Muay Thai Fighter to Open Vegan Bakery in NYC

Vegan chef Watt Sriboonruang's Rawsome Bakery will land on Orchard Street in Manhattan—further veganizing a street occupied by vegan apparel company MooShoes and vegan store Orchard Grocer.
Read More »

Vegan Brand Breaks Indiegogo's Crowdfunding Record

Vegan meal shake startup Bear Brands raised more than $65,000 from 250 backers in the first day of its crowdfunding campaign.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »