Food Writer Fooled by New Animal-Free Burger

Bon Appétit editor was shocked by realistic “bleeding” burger.

Christina Chaey, a writer for popular food magazine Bon Appétit, recently penned an article entitled “The Fake-Meat Burger So Realistic It Fooled My Entire Family” that chronicled her experience tasting, and then serving, Impossible Foods’ much-hyped, animal-free Impossible Burger. Having been invited to the company’s San Francisco Bay Area headquarters, Chaey was shocked by the realistic taste, texture, and appearance. “The burger was everything I expected one to be: juicy, dense, chewy, salty, and satisfyingly fatty,” Chaey said. “And it was doing a shockingly good job at convincing my brain that the substance in my mouth was, in fact, meat.” Sufficiently convinced by the “bleeding” bio-engineered burger, Chaey shared it with her carnivorous parents. “Hmm,” Chaey’s father said tearing into the patty. “This burger seasoning is good.” A slightly crispy exterior not common with real beef versions tipped off Chaey’s more discerning mother, but the couple was undeterred upon learning the meal’s high-tech origins. Impossible Foods’ new burger will be available at select restaurants in San Francisco, New York, and Los Angeles beginning this summer.

More News

Best Thing I Ever Ate Show Features Vegan Burger

Top Chef contestant Carla Hall can't stop thinking about Washington DC-based eatery Shouk's flavorful vegan burger.
Read More »

Starbucks to Release Plant-Based Food Line this Year

Heeding the demands of animal-rights group Compassion Over Killing (and at least 30,000 people ), the international coffee chain announced it would launch a plant-based food line during its shareholder meeting.
Read More »

World's Last Male Northern White Rhino Dies

Horn poaching has led to the decimation of the rare subspecies of African rhino, with only two females left on Earth.
Read More »

Virgin Trains Debut Their First Vegan Cooked Breakfast

Commuters in the United Kingdom can now enjoy a hot pot of vegan hash browns, beans, mushrooms, and spinach aboard west coast Virgin Trains.
Read More »

50 Percent of Meals at One CA School District are Vegan

Children in Santa Barbara school cafeterias are raving about vegan brand Hungry Planet's soyrizo quesadillas, crispy chicken burgers, spaghetti and meatballs, beef nachos, and chicken alfredo.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »