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Forbes Profiles Vegan Startup, the “Pandora for Food”

Lighter will provide customized meal plans and grocery lists based on what vegan food pros you follow.

This week, Forbes highlighted the launch of Lighter, a vegan startup aiming to be the “Pandora for food.” Currently in beta testing, the site provides customized, plant-based meal plans and shopping lists based on any of 40 “food leaders”—including influencers such as Sweet Potato Soul's Jenné Claiborne, the Physicians Committee for Responsible Medicine's Neal Barnard, and 300 Pound Vegan David Carter. Software will become familiar with and learn user preferences as well, leading to further personalization. “When people are deciding they want to eat less meat, they’re often overwhelmed, they feel lost,” co-founder Alexis Fox said. “Yet there’s this incredible network of people that have been through this journey, people who have great recommendations that they’re sharing through talks and books and with their patients.” Lighter has raised approximately $2 million in funding, with the hopes of becoming a global brand.

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Muay Thai Fighter to Open Vegan Bakery in NYC

Vegan chef Watt Sriboonruang's Rawsome Bakery will land on Orchard Street in Manhattan—further veganizing a street occupied by vegan apparel company MooShoes and vegan store Orchard Grocer.
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Vegan Brand Breaks Indiegogo's Crowdfunding Record

Vegan meal shake startup Bear Brands raised more than $65,000 from 250 backers in the first day of its crowdfunding campaign.
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Playboy Playmate Amanda Cerny is Vegan

The former Playmate and current YouTube comedian confirms that she would never promote beef jerky to her 19 million social media followers because she is vegan.
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Luxe Department Stores Launch Decadent Vegan Menu

Harvey Nichols stores across the UK now serve upscale vegan dishes and wines at its seven locations.
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Mosa Meat to Debut Slaughter-Free Meat by 2020

The European company that made the first lab-grown hamburger—for a cost of $325,000—will soon debut on menus at upscale restaurants.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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