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Vegan Blog Tops Trend List

The Observer names Joshua Katcher, creator of The Discerning Brute, its “new sexy vegan.”

By Liz Miller

Last week, UK newspaper The Observer—the Sunday edition of The Guardian—named green-lifestyle expert and VN contributor Joshua Katcher "The New Sexy Vegan" on its list of up-and-coming 2010 trends. The list counts down the top 24 pop-culture trends and new faces to know. Katcher is the founder of The Discerning Brute, a website dedicated to "fashion, food, and etiquette for the ethically handsome man," where he routinely catalogues and spotlights the hottest vegan-friendly trends. Since launching The Discerning Brute in 2008, Katcher has garnered much media attention for his cruelty-free fashion sense and eco-friendly lifestyle advice.

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