Nutrition Act Ad Campaign

A young vegetarian stars in an ad campaign for more veg meals in schools.


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An 8-year-old vegetarian is about to shake things up for the sake of healthy school lunches. In a new ad campaign that aims to reform the Child Nutrition Act to include more fruits, vegetables, and vegetarian meals in school lunches, young Jasmine Messiah is pictured next to the tagline: “President Obama’s daughters get healthy school lunches. Why don’t I?” Some think the ad—which is sponsored by the Physicians Committee for Responsible Medicine—shouldn’t mention Sasha and Malia, as the news media should respect their privacy. The ads were specifically designed to get the attention of the White House, and perhaps more nutritious veg meals for children will be a result.